Q4)- Examples

Presumed credibility- http://www.greenpeace.org

Screen Shot www.greenpeace.org
Screenshot of http://www.greenpeace.org retrieved from http://www.greenpeace.org

As the .org web domain suffix was only initially only  allowed for established non-profit organisations, the use of such a domain name carries a high degree of presumed credibility (Fogg, Marshall et al. 2001). Moreover, as this is one of the web addresses that would have been available at the very start of the internet, the fact that the webpage still exists does also contribute to the site’s credibility.





Reputed credibility-https://visityarravalley.com.au/

Screen Shot visityarravalley.com.au
Screenshot of visityarravalley.com.au retrieved from https://visityarravalley.com.au/

The possibility for a website to have reputed credibility (Fogg, Marshall et al. 2001) stems from the fact that they have received some type of award or recognition from an independent third. In this example the site  received an Australian Web Award in 2016, making it a reputedly credible site.





Surface credibility- http://www.butterfly.com.au

Screen Shot www.butterfly.com.au
Screenshot of http://www.butterfly.com.au, retrieved from http://www.butterfly.com.au

As surface credibility (Fogg, Marshall et al. 2001) has more to do with first impressions than reputations, http://www.butterfly.com.au does offer a good first impression for people who do not know anything about what the company or website is about.




Earned credibility- http://www.Dictionary.com

Screen Shot www.dictionary.com
Screenshot of http://www.dictionary.com retrieved from http://www.dictionary.com

The Dictionary.com website does have a high level of earned credibility(Fogg, Marshall et al. 2001) as it has been around for quite some time and has been consistently providing quick and reliable definitions.


Fogg, B., et al. (2003). How do users evaluate the credibility of Web sites?: a study with over 2,500 participants. Proceedings of the 2003 conference on Designing for user experiences, ACM.


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