Q2)-Examples

1. Nike shoes- Aesthetic Consistency When Nike shoes are designed they feature the logo in a prominent and visible position. This allows users to form an emotional bond with the brand and the product. This design also allows users to associate the logo and product with a feeling of pride or prestige while they are …

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Q1)-Summary

Consistency in design refers to the similarity between different components to make the system more user-friendly. According to Lidwell(2010), there are four types of consistency in design; namely: aesthetic consistency, functional consistency, internal consistency and external consistency. Aesthetic Consistency When a company logo or website is designed the font used and colours carefully chosen. This …